About

Background

  • The Australian Fresh Produce Alliance (AFPA) is made up of Australia's major fresh produce growers and suppliers. AFPA members represent:
  • Half the turnover of the Australian fresh produce (fruit and vegetables) industry - $4.5 billion of the $9.1 billion total.
  • More than a third of Australian fresh produce exports - $410 million of the $1.2 billion total.
  • More than 20,000 direct employees.
  • Grower supplier network of more than 1,000 growers
The key issues AFPA is focusing on include:
  • Market access to key export markets for Australian produce
  • Labour and the need for both a permanent and temporary supply of workers
  • Environmental sustainability including packaging and the role it plays in product shelf life and reducing food waste
  • Product integrity both within and outside the supply chain
  • Pollination and research into alternative pollination sources
  • Water security including the efficient and productive management of water

AFPA Member Companies

The AFPA is made up of the following member companies:

AFPA Board

The AFPA Board is made up of the follow Directors:
Mr Marc Werner, CEO, Costa GroupMr Michael Simonetta, CEO, Perfection Fresh Australia Mr Anthony Di Pietro, CEO, Premier Fresh AustraliaMr Richard Clayton, CEO, Australian Produce Partners (AFPA Chair) Mr Scott Montague, MD MontagueMr Jon Gleeson, GM, Driscoll's Mr Stephen Mackay, Director, Mackays MarketingMr Matt Hood, Director, Rugby Farm Mr Gavin Scurr, MD, Pinata Farms Mr Anthony Poiner, ED, Fresh Produce Group

Our People

Claire McClelland

Chief Executive Officer
Claire has been working with the AFPA for 5 years, previously having managed industry engagement, policy development and communications. Claire has a background in industry associations, communications and market development. Prior to joining the AFPA, Claire has worked with commercial produce growers, AUSVEG and vegetablesWA.

Cameron Brown

Manager - Public Affairs
Cameron Brown is the Manager of Public Affairs at AFPA. Cameron supports the AFPA develop and deliver its priorities and policy agenda. Prior to joining AFPA, Cameron spent several years working in state and local government, both within departments and ministerial offices including for the Premier of Queensland. Having worked across several portfolios, including agriculture, transport, construction, health and more, Cameron brings a broad knowledge base and skill set to AFPA.