About

Background

  • The Australian Fresh Produce Alliance (AFPA) is made up of Australia's major fresh produce growers and suppliers. AFPA members represent:
  • Half the turnover of the Australian fresh produce (fruit and vegetables) industry - $4.5 billion of the $9.1 billion total.
  • More than a third of Australian fresh produce exports - $410 million of the $1.2 billion total.
  • More than 20,000 direct employees.
  • Grower supplier network of more than 1,000 growers
The key issues AFPA is focusing on include:
  • Market access to key export markets for Australian produce
  • Labour and the need for both a permanent and temporary supply of workers
  • Environmental sustainability including packaging and the role it plays in product shelf life and reducing food waste
  • Product integrity both within and outside the supply chain
  • Pollination and research into alternative pollination sources
  • Water security including the efficient and productive management of water

AFPA Member Companies

The AFPA is made up of the following member companies:

AFPA Board

The AFPA Board is made up of the follow Directors:
Mr Marc Werner, CEO, Costa GroupMr Rod Quin, CEO, Perfection Fresh Australia Mr Anthony Di Pietro, CEO, Premier Fresh AustraliaMr Richard Clayton, CEO, Australian Produce Partners (AFPA Chair) Mr Scott Montague, MD MontagueMr Jon Gleeson, GM, Driscoll's Mr Stephen Mackay, Director, Mackays MarketingMr Matt Hood, Director, Rugby Farm Mr Gavin Scurr, MD, Pinata Farms Mr Anthony Poiner, ED, Fresh Produce Group

Our People

Veronica Papacosta

Chief Executive Officer
Veronica Papacosta is the Chief Executive Officer of the Australian Fresh Produce Alliance and a respected leader across Australia’s food and agriculture sectors. Previously, she served as CEO and inaugural Chair of Seafood Industry Australia, where she helped establish the organisation as the national voice for the seafood industry and led major initiatives in sustainability, safety and industry collaboration. A third-generation seafood retailer, Veronica brings deep supply chain experience from production to retail. She is a strong advocate for sustainable food systems and effective industry–government engagement, and is committed to strengthening Australia’s fresh produce sector.

Cameron Brown

Head of Policy & Corporate Affairs
Cameron Brown is the Head of Policy & Corporate Affairs at AFPA. Cameron supports the AFPA to develop and deliver its priorities and policy agenda. Prior to joining AFPA, Cameron spent several years working in government, both within departments and ministerial offices, most recently for the Premier of Queensland. Having worked across several portfolios, including agriculture, transport, construction, health and more, Cameron brings a broad knowledge base and skill set to AFPA.